Product, brand, and launch

Building the product, the brand, and the demand at the same time.

Kittyo began as an ambitious idea: let cat owners see, speak to, play with, record, and reward their cats from anywhere. LMC took that idea through identity, digital experience, film, crowdfunding, marketing, and international launch.

Services

Brand identity
Digital experience
Campaign strategy
Video and marketing

The original Kittyo device beside its mobile app

Overview

An idea only becomes real when every part connects.

Kittyo was not a conventional client assignment. It was a patented product and a brand built from the ground up. Product story, identity, website, app experience, campaign, film, press, and fulfillment all had to tell the same story and move forward together.

$270K+raised on Kickstarter

2,400+campaign backers

3,000devices delivered

35+countries with press coverage

The idea

Turn distance into play.

Kittyo gave cat owners a new way to interact remotely through a smartphone. A built-in camera, speaker, laser, recording tools, and treat dispenser transformed a practical pet monitor into a playful two-way experience.

The build

Create an entire brand around one useful promise.

LMC led the brand development, including the logo, graphics, website, promotional films, and marketing materials. Every touchpoint made the product easy to understand while preserving the humor and affection at the center of the idea.

The launch

Use crowdfunding as proof, not just financing.

The Kickstarter campaign introduced the product clearly, demonstrated how it worked, and gave early adopters a reason to participate. The campaign raised more than $270,000 from over 2,400 backers and led to 3,000 devices delivered worldwide.

The reach

From a founder’s idea to an international story.

Kittyo was sold through Amazon, BestBuy.com, and Pet Valu, and received coverage in more than 300 publications across 35-plus countries. It appeared on The View, was featured by outlets including The Wall Street Journal, ABC News, and Discovery Channel, and even became a Jeopardy clue.

Kittyo Kickstarter campaign page showing the campaign total — The Kickstarter campaign raised more than $270,000 from over 2,400 backers.

Diagram explaining how the Kittyo device and app worked — Product education made an unfamiliar idea immediately understandable.

The Kittyo treat carousel being loaded — The treat-dispensing mechanism translated remote interaction into a physical reward.

A person using the Kittyo mobile app to interact with a cat — The app brought video, voice, play, recording, and treats into one interface.

A selection of publications that covered Kittyo — International coverage helped turn the launch into a much larger brand story.

Kittyo being demonstrated on The View — Kittyo demonstrated on The View.

Kittyo referenced in a Jeopardy clue — The product became a Jeopardy clue.