Lee Miller Creative
Selected work/The Economist

Editorial video and interviews

Thought leadership with the intelligence and restraint the brand demands.

For The Economist, credibility is not a finishing touch. It is the starting point. LMC developed interview-led content that let expertise lead, shaping complex ideas into films with clarity, pace, and editorial confidence.

Services
  • Content development
  • Interview direction
  • Video production
  • Post-production
The London Eye and the London skyline

Overview

Make the thinking visible.

Expert-led content works when the audience can follow the argument and feel the authority behind it. The production needed to support that exchange without calling attention to itself or overcomplicating the story.

Selected film

Selected film for the Economist Intelligence Unit

The challenge

Give sophisticated ideas a clear narrative shape.

The subject matter called for nuance, but the films still needed momentum. Interviews had to feel thoughtful and natural, while the final structure had to guide viewers through the material without flattening it.

The response

Create the conditions for a strong interview.

LMC built the production around preparation, focused conversations, and editorial discipline. Each choice, from the interview setting to the pacing of the edit, was designed to keep attention on the speaker and the idea.

The result

Content that feels considered from beginning to end.

The finished work carries the authority audiences expect from The Economist while remaining accessible and engaging. It is a restrained production approach in service of a strong point of view.