Lee Miller Creative
Selected work/NYC Consumer Affairs

Multilingual public information

Eleven multilingual films. One clear public-service mission.

New York City’s Department of Consumer Affairs needed a substantial series of informational films delivered on an accelerated schedule. LMC created 11 multilingual videos designed to make essential consumer information easier to understand and use.

Services
  • Creative direction
  • Production
  • Multilingual video
  • Post-production
The New York City skyline

Overview

Public information has to work for the public.

The assignment combined volume, speed, and accessibility. Every film needed to feel like part of one coherent series while communicating clearly across languages and serving New Yorkers with different needs and levels of familiarity.

Selected film

Selected NYC Consumer Affairs informational film

11multilingual films
1,500+early views reported

The challenge

Deliver a coordinated series on a short timeline.

Producing 11 informative films meant managing many moving parts at once: subject matter, schedules, language versions, approvals, and a consistent visual approach. The process had to be efficient without making the finished work feel rushed.

The response

Create one system, then make every film specific.

LMC organized the production around a shared framework for tone, pacing, and presentation. That foundation made the series feel connected while allowing each subject and language version to receive the attention it required.

The result

Clear, professional films delivered at city speed.

All 11 films were completed within the compressed schedule. The client described the process as smooth, creative, and highly professional; early viewership exceeded 1,500 and drew enthusiastic audience comments.

We hired Lee to produce 11 informative and multilingual videos for consumers in a very short amount of time. He and his team were extremely professional, creative and fast. Under Lee’s leadership, every step of the process was very smooth and we were extremely happy with the final products.
Abigail LootensAssociate Commissioner of Communications & Marketing, NYC Department of Consumer Affairs